Apple $3,499 Vision Pro headset now available to order ahead of Feb. 2 release






In a groundbreaking move, Apple has opened preorders for its highly anticipated Vision Pro headset, marking the tech giant's venture into a new product category since the launch of the Apple Watch in 2015. Priced at $3,499, the Vision Pro offers a unique "spatial computing" experience, positioning itself as a versatile device with capabilities extending beyond traditional virtual reality.

Preorders and Release Date:


Starting Thursday morning, Apple enthusiasts can secure their Vision Pro headsets ahead of the official U.S. release scheduled for February 2. This milestone event is generating significant buzz in the tech community as consumers eagerly await the arrival of Apple's latest innovation.

Analyst Expectations:


While Wall Street analysts acknowledge that the Vision Pro might not reach the same sales volumes as Apple's flagship products like the iPhone, they emphasize the headset's long-term potential. Morgan Stanley analyst Erik Woodring, in a note to investors last December, stated, "We believe success with the Vision Pro is less about 2024 and more about its longer-term potential."

Revenue Projections:


UBS' David Vogt estimates that Apple could potentially generate around $1.4 billion in revenue from the Vision Pro in 2024, assuming the company ships approximately 400,000 units. It's essential to note that these projections, though significant, are a fraction of Apple's overall revenue, particularly when compared to the $43.81 billion generated from iPhone sales during the last fiscal quarter.

Vision Pro Models and Pricing:


The entry-level Vision Pro, priced at $3,499, offers 256GB of storage and features the powerful M2 chip also found in select Mac models. Apple is also introducing higher storage capacity models, with a 512GB version priced at $3,699 and a 1TB model at $3,899, providing users with ample space for immersive experiences.

Spatial Computing Features:


The Vision Pro promises a revolutionary "spatial computing" experience, allowing users to engage with virtual reality content seamlessly. Whether watching movies on a virtual reality display or pinning multiple apps and screens within their view while staying connected to the real world, users can expect a new dimension of immersive computing.

Preorder Process and Financing Options:


To enhance the customer experience, Apple's preorder website recommends using an iPhone or iPad with Face ID to determine the best-fitting size for the Vision Pro. Additionally, Apple is offering a 12-month financing plan, allowing customers to spread the cost over time. The $3,499 model, for instance, can be financed at $291.58 per month. For users requiring prescription lens inserts, Apple offers an option at an additional cost of $149.

Conclusion:


The Apple Vision Pro represents a significant leap for the tech giant into the world of spatial computing. As preorders kick off and the release date approaches, consumers are eager to explore the potential of this innovative headset. While initial sales may not match the scale of Apple's flagship products, the long-term prospects and the promise of a unique computing experience position the Vision Pro as a pivotal addition to Apple's product lineup. Stay tuned as Apple continues to redefine the boundaries of technology with its latest creation.