First Insight launches New Mobile App, My INSIGHT

Revolutionizing Retail Decision-Making: First Insight Launches My INSIGHT App

First Insight, Inc., a global leader in Voice of the Customer (VoC) retail solutions, has unveiled its latest innovation, the My INSIGHT App. This powerful tool is set to transform the way merchants, designers, planners, and other industry professionals approach assortment building and decision-making. My INSIGHT, an extension of the existing InsightSUITE, aims to bring users closer to their target consumers, providing a streamlined and efficient process for accelerated learning and decision cycles.

Greg Petro, CEO of First Insight, expressed enthusiasm about the launch, stating, "We are very excited to launch the My INSIGHT App so the Retailers and Brands we serve can understand their consumers more quickly and be better prepared for line building decisions." Petro emphasized the need for merchants to align their perspectives with target consumers to create winning assortments efficiently, at any time and from anywhere.

The InsightSUITE, a cornerstone of My INSIGHT, delivers forward-looking recommendations across five key decision areas: Strategy & Planning, Design, Merchandising & Sourcing, Pricing, Supply Chain, and Marketing & Selling. My INSIGHT App empowers users to make selection decisions swiftly and privately using a "swipe left / swipe right" approach, fostering a dynamic and engaging decision-making process. The app allows users to compare their choices with those of target consumers, earning points displayed on a scoreboard for potential team collaboration.

During the critical assortment building phase, the My INSIGHT App offers a multitude of advantages:

Faster Decision-Making: Users receive immediate notifications of consumer results, eliminating the need to wait for a formal results review or slide deck before formulating plans for the upcoming line review.


Better Understanding: A simple framework facilitates a quick comparison of personal vs. consumer rankings, allowing users to filter their personal point of view while emphasizing managerial judgment.


Objective Teamwork: Private, per Insight decisions and correlation to consumers’ inputs reduce the likelihood of "group-think" and biased team inputs based on the leading manager's perspective.


Collaboration: All Line Review attendees can assess the assortment, compare thoughts with target consumers, and be better prepared for the line review, enhancing the efficiency and effectiveness of meetings.


Faster Line Reviews: My INSIGHT helps teams transition from mere opinions to informed points of view, leaving room for discussions on modifications and optimizations.

Major retailers and brands worldwide have already experienced notable improvements in product success rates, line productivity, inventory levels, and margins by leveraging first-hand feedback from target consumers. In contrast to traditional market data sources, InsightSUITE digitally engages with targeted consumers, providing actionable, predictive decision-making data within a single day.

InsightSUITE places the customer at the forefront of every retail decision, offering quantifiable improvements in sales and margins, spanning from strategic planning and forecasting to product, pricing, planning, and marketing decisions.

The eagerly awaited My INSIGHT App is slated to be available for free on a limited basis to InsightSUITE customers through the Apple App Store and Google Play Store in the coming month. Current customers can contact First Insight for additional usage and configuration information, while potential customers are encouraged to reach out for more details and demonstrations. The My INSIGHT App promises to redefine the retail decision-making landscape, providing a seamless and enjoyable experience for industry professionals globally.