Samsung's New Galaxy Phones Are Coming Jan. 17
The Galaxy S24 lineup is expected to be the star of the show at Samsung's next Unpacked event.
Samsung is gearing up for the launch of its highly anticipated mobile devices, likely the Galaxy S24 series, scheduled for January 17. Representing one of the early major smartphone releases in 2024, the new devices are poised to introduce a host of enhancements, with a particular emphasis on innovative AI-powered features alongside routine camera and processor upgrades.
Traditionally, Samsung has distinguished its new phone models through camera improvements, but this year, the spotlight is on the integration of AI into the Galaxy S24 series. These devices are anticipated to be the pioneers featuring Galaxy AI, described by the company as a "comprehensive mobile AI experience" since its teaser in November. In addition to AI advancements, rumors and leaks hint at a titanium build and a design with flatter edges for the flagship Ultra model.
The launch event is set to take place at the SAP Center in San Jose, California, at 10 a.m. PT, with the proceedings livestreamed across Samsung's various channels. Staying true to its marketing strategy, Samsung is offering a promotion for early reservations. Customers reserving a device through the Samsung website or app before January 16 will receive a $50 credit.
This Unpacked event occurs against the backdrop of tech companies exploring ways to integrate generative AI into mobile devices. Google's Pixel 8 and Pixel 8 Pro, for instance, showcase AI-driven photo editing features that enable users to erase, move, and resize objects in photos. The eagerly anticipated Snapdragon 8 Gen 3 processor from Qualcomm, expected to power the Galaxy S24 series, is designed to bring additional AI capabilities to smartphones.
Drawing from leaked information and Samsung's Galaxy AI announcement in November, it appears that the Galaxy S24 series will underscore the industry's shift towards an AI-centric direction for smartphones. As technology continues to advance, Samsung aims to position its latest devices at the forefront of this evolution, promising users a comprehensive and cutting-edge mobile experience.
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