What to expect at CES 2024: AI, AI and more AI


# What to expect at CES 2024: AI, AI and more AI

CES 2024, the world's largest consumer electronics show, is just around the corner. From January 9 to January 12, thousands of exhibitors, media, and attendees will flock to Las Vegas to witness the latest innovations and trends in technology. And one theme that is likely to dominate the show is artificial intelligence (AI).

AI is not a new topic at CES, but it has become more pervasive and diverse in recent years, as it powers various products and services across different industries and domains. From smart TVs and wireless projectors to health care and retail, AI is transforming the user experience and creating new possibilities for the future.

Here are some of the AI-related highlights that we can expect to see at CES 2024:

## AI-powered displays and entertainment

Samsung, the global leader in TV market share[^1^][1], will showcase its new AI-based QLED TV at CES 2024. The TV uses a proprietary AI chip to enhance the picture quality, sound, and user interface, delivering a more immersive and personalized viewing experience. The TV also features a voice assistant, Bixby, that can control the TV and other smart home devices with natural language commands[^2^][2].

Samsung will also unveil its Premiere 8K Projector, a wireless device that can project a stunning 8K resolution image on any wall or surface. The projector uses AI to optimize the brightness, contrast, and color of the image, as well as to reduce noise and distortion. The projector also supports HDR10+ and Dolby Atmos, offering a cinematic sound and vision experience at home[^2^][2].

## AI-enhanced mobility and transportation

Automakers are also leveraging AI to improve the safety, efficiency, and comfort of their vehicles. At CES 2024, we can expect to see more AI-powered in-vehicle virtual assistants and cabin monitors that can interact with the driver and passengers, as well as adjust the settings and features of the car according to their preferences and needs.

For example, BMW will showcase its Intelligent Personal Assistant, a voice-activated system that can learn the driver's habits, preferences, and routines, and provide proactive and personalized suggestions and services. The assistant can also control the car's functions, such as navigation, entertainment, climate, and lighting, as well as access online services, such as weather, news, and traffic[^3^][3].

Ford will also demonstrate its Co-Pilot360, a suite of advanced driver-assist features that use AI to help the driver avoid collisions, stay in lane, and park the car. The system also includes a hands-free driving mode, which allows the driver to take their hands off the wheel and eyes off the road, while the car monitors the road and traffic conditions and alerts the driver when they need to resume control[^4^][4].

## AI-driven health and wellness

AI is also playing a vital role in enhancing health and wellness, especially in the wake of the COVID-19 pandemic. At CES 2024, we can expect to see more AI solutions that can monitor, diagnose, and treat various health conditions, as well as promote healthy lifestyles and behaviors.

For instance, Bosch, a German engineering and technology company, will showcase its AI-based gun-detection system, which can identify and alert authorities of potential threats in public spaces, such as schools, airports, and stadiums. The system uses cameras and sensors to detect and locate firearms, as well as facial recognition to identify the suspects. The system is designed to be almost invisible and unobtrusive, and to respect the privacy of the people in the area[^5^][5].

NEC, a Japanese multinational information technology company, will also unveil its AI software for analyzing human vitals and mental states, which can be used for various applications, such as health care, education, and entertainment. The software can measure the heart rate, blood pressure, stress level, and emotions of a person by using a camera and a microphone, and provide feedback and recommendations to improve their well-being[^6^][6].

## Conclusion

AI is undoubtedly one of the most exciting and influential technologies of our time, and CES 2024 will be a great opportunity to witness its impact and potential in various fields and domains. Whether it is enhancing the user experience, improving the quality of life, or solving the world's challenges, AI is shaping the future of innovation and creating new value for consumers and society.